Just in time for summer driving fun in the sun, Kelley Blue Book’s kbb.com today named the 2012 Fiat 500, for sale in Seattle, its 2011 Coolest New Car Under $18,000.

This year, Kelley Blue Book’s kbb.com editors decided to rank their Top 10 choices from 10 to 1, and they rated the 2012 Fiat 500, for sale near Tacoma at Rairdon’s Fiat of Kirkland, as the No. 1 pick on their ‘Cool Cars’ list. With a starting MSRP of $15,500 (excluding $500 destination) and more than a half-million ways to stylize and personalize, the Fiat 500 offers Italian styling, timeless functionality, fuel efficiency and innovative technology – all at a superb value.

Kelley Blue Book’s kbb.com said of the Fiat 500, “Regardless of what the Hello Kitty mafia would like to believe, cute isn’t cool. Not usually, anyway. But that’s because cute is rarely backed up by substance, as it is in the 2012 Fiat 500. It’s seven inches shorter than a Mini Cooper and positively adorable, but spend a day driving Fiat’s first U.S. offering in 28 years, and you’ll discover a comfortable, livable, well-built sub-compact car that just happens to have 10 times the personality of some of its cookie-cutter competitors.”

“We are extremely honored that Kelley Blue Book’s kbb.com editors chose our new 2012 Fiat 500 as the Coolest New Car Under $18,000,” said Laura Soave, Head of FIAT Brand North America. “With a starting price of just $15,500, along with unique Italian design and loads of standard features, the Fiat 500 is proving that you don’t have to spend a fortune to have fun in a car.”

You can find the all-new Fiat 500 in Washington state at Seattle Fiat dealer, Rairdon’s Fiat of Kirkland. We are part of the Rairdon Group.

Sometimes, things and people come into your frame of mind with a bang. Sometimes a brand new football team wins a Superbowl, sometimes an actor or actress enters and wins an Oscar the year they were introduced. Sometimes a car does the equivalent of all of this. Let me introduce you to the FIAT 500, for sale in Seattle at FIAT of Kirkland.

The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Jeep Wrangler for the “Hottest 4×4-SUV” and to the 2012 Fiat 500 for the “Hottest Sports Compact Car” at the 2011 SEMA Show in Las Vegas. The Jeep Wrangler is sold at all four Rairdon Washington State Jeep locations and the FIAT 500 is sold at Rairdon’s FIAT of Kirkland.

The SEMA Award honors vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and showcase this year’s most unique products. The award recognizes four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,” “Hottest Truck,” and “Hottest-4×4-SUV.” Both awards were accepted by Mopar® President and CEO Pietro Gorlier.

“The Jeep Wrangler has an incredible enthusiast following, and with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles,” said Gorlier. “And, in just its first year, our new Fiat 500 is prominent throughout this year’s SEMA Show as it is the perfect canvas for customization.”

The “Hottest 4×4-SUV” of this year’s Show is the fourth award the new 2012 Jeep Wrangler has received in the last month. The week before this award, it captured the prestigious “4×4 of the Year” crown from Petersen’s 4-Wheel & Off-Road magazine, the “Mid-size SUV of Texas” award by the Texas Auto Writers Association and “Best Off-Road Value” in the Active Lifestyle Vehicle awards competition.

“With an avid following of enthusiasts, Jeep Wrangler has long been the most customized SUV in the marketplace,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Wrangler owners love to modify their vehicles, often at purchase with dealer-installed Mopar parts, and throughout their ownership experience. For 2012, Jeep Wrangler is an even better customization platform, with more fuel efficiency, power and capability than ever before.”

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

“The Fiat 500’s timeless proportions and efficient design make it a perfect platform for customization,” said Olivier Francois, Head of Fiat Brand and Chief Marketing Officer, Chrysler Group. “We are honored by the SEMA Award recognition and excited by the creativity and enthusiasm of our fans and the specialty-equipment manufacturers who continue to make the Cinquecento even more distinctive in the marketplace.”

The 2011 SEMA Show features more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.

The Rairdon Group is compromised of the following Washington State car dealerships:

Fiat of Kirkland
Dodge Chrysler Jeep Ram of Kirkland
Dodge Chrysler Jeep Ram of Smokey Point
Dodge Chrysler Jeep Ram of Monroe
Dodge Chrysler Jeep Ram of Bellingham
Nissan of Auburn
Hyundai of Bellingham

When it’s time for you to buy your new or used car in Seattle, come to Rairdon’s and save!

Have you been considering the new FIAT 500 but have been on the fence? Well, get off the fence because your Washington State FIAT dealer, Rairdon’s Fiat of Kirkland, is offering a new “Sign & Drive” lease for the Fiat 500!

Well-qualified consumers can lease a 2012 Fiat 500 Pop manual for $199 a month with no money due at signing through Ally Financial or US Bank. Tax, title and license are extra. This 42-month lease allows for 12,000 miles per year. Lessees under this program must take retail delivery by January 3, 2012.

Building on the attributes that made the original version an icon more than 50 years ago – the 2012 Fiat 500 models provide an entirely new generation of drivers with the best of Italian motoring: craftsmanship, style and safety, combined with fun-to-drive small-car efficiency.

The 2012 Fiat 500, for sale in Spokane, offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, seven standard air bags and available TomTom® Navigation with standard BLUE&ME™ Handsfree Communication technology, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, plus a “Top Safety Pick” for 2011 by the Insurance Institute for Highway Safety (IIHS).

Expanding on the qualities that have made the original Fiat 500 (Cinquecento) a timeless and efficient automobile, the new 2012 Fiat 500 Cabrio (500c) adds open-air freedom and even more driving enjoyment. And with its cleverly designed multi-position power-retractable cloth top and iconic body-side silhouette, the new Fiat 500c delivers style with class-leading interior sound quality.

At your Seattle Fiat studio, customers may choose to personalize their Fiat 500 or 500c with selections including as many as 14 available exterior paint colors, 14 unique seat color combinations, three models and two interior environments. And to ensure that every new 2012 Fiat 500, for sale in Tacoma at Rairdon’s Fiat of Kirkland, will be distinct, a full line of authentic Fiat 500 accessories by Mopar® will offer customers even more personalization possibilities, including unique striping packages, exterior and interior styling accessories and authentic FIAT-styled merchandise.

Offering even more exclusivity and style, the limited-edition 2012 Fiat 500 and 500c by Gucci models now are arriving in your Seattle FIAT dealer, Rairdon’s FIAT of Kirkland . The high-performance Fiat 500 Abarth will arrive into the U.S. market in the first-half of 2012.

After making its debut at the 2011 Los Angeles Auto Show, the FIAT brand’s new digital video, “Seduction,” is receiving a pop-up video treatment from VH1. A pop-up version of the digital hit will be featured on VH1.com’s “Pop-Up Video” site through Saturday, Dec. 31. FIAT and VH1 fans will be able to view fun facts about the 60-second spot that has intrigued more than two million people.

“’Seduction’ was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it’s an edgy video that captures the intensity of this all-new vehicle,” said Tim Kuniskis, Head of FIAT Brand North America. “VH1 has taken “Seduction” to the next level by giving it another unique and fun twist that both FIAT and VH1 fans will thoroughly enjoy.”

“Pop Up Video has grown into a pop culture institution of its own, intriguing and entertaining our viewers with an added layer of engagement over their favorite music videos,” said Mark McIntire, Senior Vice President, Integrated Marketing, VH1. “FIAT’s ‘Seduction’ spot has already attracted a lot of buzz around the world, making it an excellent candidate for ‘popping.’ Giving their video fun, behind-the-scenes details in our unique pop-up format will help expand the viewership for the spot and keeps the conversation going among consumers.”

The digital spot was first seen at the 2011 Los Angeles Auto Show during the reveal of the 2012 Fiat 500 Abarth, for sale in Seattle at Rairdon’s Fiat of Kirkland. The video immediately went viral capturing global attention and more than one million viewers in one week. The digital spot transforms the unique characteristics of the Fiat 500 Abarth into a sensual and strikingly stunning model and “imagines” the scenario behind a first time encounter of the all-new vehicle. The spot ends with a new tagline, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

The pop-up version of “Seduction” can be viewed here. You can find the FIAT Abarth in Washington State at Seattle FIAT dealer, Fiat of Kirkland. We are part of the Rairdon Group.

Carrying a 4.0 GPA when it comes to making the grade as safe, affordable, versatile and fuel efficient, the editors of Kelley Blue Book’s kbb.com have named the 2011 Fiat 500, for sale near Tacoma, as one of the top five new-car choices for a 2011 Back-to-School Car.

That’s right! Last week, I told you about the Hyundai Accent being named the best back to school car by the folks at Kelley Blue Book. Now, the all-new Fiat 500, for sale in Seattleat Rairdon’s Fiat of Kirkland, has it’s time to shine!

“In just a few short months, the Fiat 500 already is becoming a favorite with young buyers who recognize all that the new Fiat has to offer,” said Laura Soave, Head of the FIAT Brand for North America. “The new Fiat 500 is affordable transportation that is safe, practical and with a 38 mpg highway rating, easy on the wallet for high school and college students on a budget. It also has great looks and performance.”

Each year, editors of Kelley Blue Book’s kbb.com, a leading provider of new and used car information, select the Top 10 Back-to-School Cars. This year, five new cars and five used cars were selected based on safety, affordability, versatility, reliability, cost-of-ownership and fuel efficiency. The kbb.com editors, mindful of what’s cool in school, also rate vehicles subjectively including ‘fun-to-drive’ and ‘good looking’ factors.

With a starting price of $15,995, the new Fiat 500, for sale in Washington state, is priced considerably less than the $18,000 threshold for new cars on the Back-to-School list. Prices for used cars on the list were capped at $12,000.

Kbb.com editors described the Fiat 500 as a “smart and surprisingly comfortable little commuter car,” also saying that it is ”affordable, adorable and easy on the gas.”

Designed with Italian style inside and out, the Fiat 500 is an ideal choice for the tight confines of college parking spaces on campus while still offering comfort for four students inside. The instrument panel has been designed with simplicity in mind to help reduce driver distractions behind the wheel.

In the center of the instrument panel stack, a central display tied to a TomTom navigation and Blue&Me hands-free communication system is available. The glove box offers ample storage and a USB port for instant integration of mobile devices including an iPod that can be operated out of sight and safely.

The standard power plant for the new Fiat 500, for sale in Spokane at Rairdon’s Fiat of Kirkland, includes a 1.4-liter in-line four-cylinder engine that is equipped with FIAT’s exclusive MultiAir fuel delivery system. The patented system helps increase fuel efficiency, reduce emissions and provide plenty of power. Transmission choices include a standard five-speed manual and an available six-speed automatic.

Introduced earlier this year as part of FIAT’s return to North America, Fiat 500 models also include a cabrio version for those who enjoy the open-air driving experience.

Earlier this year, the editors at kbb.com named the Fiat 500 No. 1 in its Top 10 Coolest New Cars Under $18,000 list.

You can find the Fiat 500 near Tacoma and Seattle at Seattle Fiat dealer, Rairdon’s Fiat of Kirkland.

Men’s Journal’s ‘Gear of the Year’ award marks the new Fiat 500, for sale in Seattle at Rairdon’s FIAT of Kirkland, as one of the most innovative and game-changing products of 2011. This coveted award represents the adventurous, modern and ‘live the interesting life’ spirit of the magazine’s readers, and marks just one of 15 U.S. awards and 80 international awards recognizing the unique styling, engaging driving dynamics and fuel efficiency of the Fiat 500.

“We’re extremely honored to win the ‘Gear of the Year’ award from Men’s Journal,” said Tim Kuniskis, Head of FIAT Brand North America. “The new Fiat 500 is truly distinctive and we will continue to expand the appeal of our Cinquecento, with the upcoming introduction of the Fiat 500 by Gucci, aimed at Italian style lovers, and the Fiat 500 Abarth, targeted towards Italian performance enthusiasts.”

Over the past 12 months, a team of Men’s Journal editors, writers and correspondents tested hundreds of new products to create their annual list – a product list that represents more than 40 of the most innovative and game-changing products including sports equipment, apparel, technology and culinary tools. In addition, the 2011 Gear of the Year award marks the first time cars have been included on the list.

You can find the 2012 FIAT 500 in Seattle at Seattle FIAT dealer, Rairdon’s FIAT of Kirkland. As the name suggests, we are part of the Rairdon Group. Whether you are looking for a new or used FIAT for sale in Seattle, come to Rairdon’s to save!

Your Seattle FIAT dealer, Rairdon’s FIAT of Kirkland is pleased to announce that FIAT North America returned to the preeminent Italian lifestyle gathering in the world, Concorso Italiano. The annual event focuses on everything great from Italy, including cars, fashion, food and wine, in an elegant setting on the greens at the Laguna Seca Golf Ranch.

“Concorso Italiano is a unique event that brings together an amazing collection of vehicles and enthusiasts who are truly passionate about Italian design and heritage,” said Laura Soave, Head of FIAT Brand North America. “The new Fiat 500 and 500 Cabrio pay homage to this rich heritage and project it forward by delivering Italian-by-design function, value and efficiency, intelligently tailored for the North American market.”

As the presenting sponsor of this year’s event, FIAT North America had several vehicles on display including:

• A 2012 Fiat 500 hatchback and 500 Cabrio
• A vintage 1962 Cinquecento
• A Mopar accessorized version of the Fiat 500

It feels like a lifetime since I first read about the FIAT 500 by Gucci debuting during New York Fashion Week (Sept. 8 – 15) on Fashion’s Night Out (Sept. 8). The new Fiat 500 by Gucci limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy’s most respected brands. In the year that sees the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, these special editions of the Fiat 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.

Inspired by neo-classic black-and-white film, the new black-and-white Fiat 500 and 500c by Gucci, for sale near Bellevue, models are finished in unique eye-catching glossy pearl-glass paint. These two distinct colors complement one another: black with detailing in shiny chrome paired with interiors that contrast sharp black and white for a contemporary and racy attitude. White with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” said Laura Soave, Head of FIAT Brand North America. “This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.”

The exclusive Fiat 500 by Gucci models feature several exclusive design elements that highlight the Fiat 500′s iconic silhouette. A signature Gucci green/red/green web stripe runs along the entire bodyside perimeter on the Fiat 500 by Gucci, or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive “Gucci” signatures complete the door frames and hatchback, complementing the satin-chrome exterior accents, such as mirrors, door handles and hood spear, which are highlighted in signature diamond black or diamond white glossy pearl-glass paint. Adding to the vehicle’s sculpted fenders are uniquely designed, retro-inspired 15-inch aluminum wheels with interlocking “GG” hubcaps and brake pads, which have been lacquered in signature Gucci green.

The interior space of the Fiat 500 by Gucci, for sale in Seattle, is stylish, yet functional, down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print. Premium leather accents are also found on the interior door panels and on the hand-stitched leather-wrapped steering wheel, finished in a two-tone ivory and white combination.

Additionally, the Fiat 500 by Gucci, for sale near Tacoma, features premium amenities, including the all-new six-speed automatic transmission with driver-selectable gear changes, BLUE&ME hands-free communication technology with USB port, eco:Drive Application and iPod control capability, SIRIUS Satellite Radio, Bose Energy Efficient Series audio system with six premium speakers and subwoofer, power sunroof, automatic climate control, seven standard air bags, security alarm, power windows, power door locks, power heated mirrors, speed control, fog lamps and reconfigurable Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-empty average fuel economy and tire-pressure monitoring display (TPM).

The 2012 Fiat 500 by Gucci models will be available exclusively at Seattle FIAT dealer, Fiat of Kirkland in December 2011. Fiat of Kirkland is part of the Rairdon Group. For more information, contact us today!

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